Last Updated and Effective Date: 23 July 2026​

PaceMax Motorsport Co., Ltd. ("Company", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal data when you use pacemax.com and our related products and services. It also outlines your rights as a data subject under the Personal Data Protection Act B.E. 2562 (2019) ("PDPA") of Thailand.2

1. Data Controller

PaceMax Motorsport Co., Ltd.
 
590 Ramkhamhaeng Soi 39 (Thepleela 1) Wang Thonglang Subdistrict, Wang Thonglang District Bangkok 10310, Thailand

Telephone: +66 65-198-6666

Email: support@pacemax.com

2. Personal Data We Collect

2.1 Information Required to Process Orders and Provide Services

The following information is necessary for us to perform our contractual obligations. If you choose not to provide this information, we may be unable to process your order, deliver products, or provide warranty and after-sales services.​

• Account Information: First name, last name, email address, telephone number, and password.
• Shipping Information: Delivery address and recipient contact number.​
• Order and Payment Information: Order history and selected payment method (credit/debit card processed through our payment service provider or bank transfer). We do not store your credit card information. Card payments are processed directly by our authorized payment service provider.
• Product Warranty Information: Name, contact details, product information, and purchase date for warranty registration and warranty services.

2.2 Marketing Information (Subject to Your Consent)

We will collect and use the following information only with your consent. You may withdraw your consent at any time without affecting your ability to purchase products or use our core services.

• Email address and telephone number for sending newsletters, promotional offers, and marketing communications via email or SMS.

2.3 Technical Information

• We may collect technical information, including: 
   • IP address • Device type 
   • Browser type 
   • Cookie ID 
   • Website usage and browsing information 
  This information may be collected through technologies such as Google Tag Manager and Google Analytics (where applicable).​

3. Purposes and Legal Bases for Processing Personal Data

4. Collection and Processing of Personal Data

Your personal data is stored electronically using the Odoo platform operated by Odoo S.A. Our primary hosting environment is located in the Southeast Asia region. 
We process your personal data only to the extent necessary for the purposes described in this Privacy Policy. Access to your personal data is restricted to authorized employees and service providers who require such access to perform their duties.​

5. Disclosure of Personal Data

เราอาจเปิดเผยข้อมูลส่วนบุคคลของคุณให้แก่ผู้ให้บริการดังต่อไปนี้ เท่าที่จำเป็นต่อการให้บริการแก่คุณ โดยผู้ให้บริการแต่ละรายมีหน้าที่รักษาความลับและใช้ข้อมูลเฉพาะตามวัตถุประสงค์ที่เรากำหนดเท่านั้น

We may also disclose your personal data to government authorities, regulators, courts, or other competent authorities where required by applicable law or a lawful order.

6. International Data Transfers

As our website platform and customer database are provided by Odoo S.A., certain personal data may be transferred to, processed in, or accessed from countries outside Thailand. 
Where such transfers occur, we will ensure that the recipient provides an adequate level of personal data protection in accordance with the PDPA and implement appropriate safeguards where required by law.​

7. Data Retention

8. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal data against unauthorized access, use, disclosure, alteration, destruction, or accidental loss. 
Access to personal data is limited to authorized personnel and service providers who require such access to perform their duties.​

9. Your Rights

Subject to the PDPA, you have the following rights regarding your personal data:

• The right to withdraw your consent, particularly for marketing communications.
• The right to request access to your personal data and obtain a copy.
• The right to request data portability.
• The right to object to the collection, use, or disclosure of your personal data.
• The right to request the deletion or destruction of your personal data.
• The right to request restriction of processing.
• The right to request correction of inaccurate or incomplete personal data.
• The right to lodge a complaint with the Personal Data Protection Committee.

To exercise any of these rights, please contact us at: Email: support@pacemax.com We will respond within the timeframe required by applicable law or within a reasonable period after receiving your request.

Please note that certain rights may be limited under applicable law. We may also require verification of your identity before processing your request.

10. Minors

Our products and services are intended for individuals who have reached the age of majority under applicable law.
 If you have not reached the age of majority, or if your legal capacity is otherwise subject to parental or legal guardian consent, you must obtain consent from your parent or legal guardian before purchasing products or using our services.
 If we become aware that we have collected personal data from a minor without the required consent, we will promptly delete such personal data.​

11. Cookies and Tracking Technologies​

Our website uses cookies and related technologies, including Google Tag Manager, to improve website functionality, analyze website usage, and enhance your browsing experience.
 We may use: 
 • Strictly necessary cookies 
 • Analytics cookies 
 • Marketing cookies Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device. You may change or withdraw your cookie preferences at any time through our cookie settings or your browser settings.​

12. Personal Data Breach Notification

In the event of a personal data breach, we will notify the Personal Data Protection Committee within seventy-two (72) hours of becoming aware of the breach, where required by applicable law. If the breach is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay through appropriate communication channels.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will become effective upon publication on our website. The "Last Updated and Effective Date" shown at the beginning of this Privacy Policy will indicate the date of the latest revision.

14. Contact Information

Data Controller

PaceMax Motorsport Co., Ltd.

590 Ramkhamhaeng Soi 39 (Thepleela 1) Wang Thonglang Subdistrict, Wang Thonglang District Bangkok 10310, Thailand

Email: support@pacemax.com

Telephone: +66 65-198-6666